Digital Marketing

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Chaffey, Dave; Ellis-Chadwick, Fiona; Abed-Rabbo, Majd

Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

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Smith, PR; Zook, Ze

SAGE Handbook of Digital Marketing, The

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Hanlon, Annmarie; Tuten, Tracy L.

Digital Marketing: A Practical Approach

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Charlesworth, Alan

Advertising and Promotion: An Integrated Marketing Communications Perspective: 2026 Release ISE

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Belch, George; Belch, Michael

AI in Marketing: Applications, Insights, and Analysis

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Walters, Hannah D.; Hammond, Rachel M.

Contemporary Issues in Marketing and Consumer Behaviour

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Parsons, Elizabeth; Maclaran, Pauline (Royal Holloway, University...

Contemporary Issues in Social Media Marketing

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Bandyopadhyay, Subir; Rishi, Bikramjit

Crisis Communication Strategies: Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations

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Coleman, Amanda

Exploring Public Relations and Management Communication

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Tench, Ralph; Waddington, Stephen

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

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Clow, Kenneth; Baack, Donald

Marketing Strategy and Competitive Positioning

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Hooley, Graham; Piercy, Nigel; Nicoulaud, Brigitte; Rudd,...

Principles of Marketing for a Digital Age

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Tuten, Tracy L.

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Principles of Marketing, Global Edition

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Kotler, Philip; Armstrong, Gary; Balasubramanian, Sridhar

Public Relations Handbook, The

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Theaker, Alison